A:
In my experience, the
agent is usually not the problem. The problem 99% of the time is that
the price of the house is too high. Location, condition of the home,
prices of very recent sales, competition, time on market and
availability of buyers are all factors that influence value. If priced
correctly, most homes will sell. Reduce your price to a very realistic
level and you should get a buyer.
Your Real Estate Agent
When to Sell
Preparing the House for Sale
Pricing
Commission
Tax Considerations in Selling
Q: How do I find the best agent to sell
my house?
A: I would hope you are looking for a very experienced, knowledgeable local
Realtor®, someone with lots of experience, excellent market knowledge,
and an agent with an excellent track record. I can help you find an
agent. I sold real estate in our area for 15 years until 2001. I know who are, in my opinion, are the best agents here. I'd be
glad to share with you the names of some very experienced, knowledgeable buyer and seller
agents available in my area.
Of course, you can also ask friends to recommend someone they've worked with,
call an agent who is well known in the area, call a local real estate
office and ask for a recommendation from the manager, or visit open
houses and talk with some agents. Another way, of course, is to check out
agents on the Internet.
It would be a good idea to interview several
agents to determine who would work best with you. Ask for references,
find out how long that agent has been in the business, ask how many
homes they sold last year, ask them to tell you the details of how they
work. Don't just pick the person you like the best. Also consider
their qualifications, experience, etc. After all, you'll be
selling what is
probably your largest asset. Find a very experienced professional to
guide you through the process. It's not just what your agent does that's important, but what that agent KNOWS.
For more information go to:
Finding
an Excellent Agent.
Q:
I'd like to work with a
successful agent,
but maybe I should choose an agent who does less business and would have
more time for me?
A: Good question. Would you choose a doctor,
attorney, or CPA based on who does the least amount of business? You
would most likely choose the person with the proven track record, and
who is considered a very knowledgeable expert as a result of all their
experience. A successful business person is successful because they are
very good at what they do. Past clients have recommended them to others
and their business has grown. The person who is less successful may have
more time to spend with you, but may offer you less in skills and
experience. Obviously there are exceptions to this rule. Ask lots of questions when you interview agents and decide
who will have time for you and who also has the skills and experience
that are so important in an agent.
Q: My agent wants us to have someone
"stage" our home just before it goes on the market. Isn't that
a waste of money in a hot sellers market like we have today?
A: This is one of my favorite
questions. By staging your home, you are increasing the likelihood of
having multiple offers on it. If your home shows very well, two, three
or four sets of buyers may want it. The home may sell over asking price
by thousands of dollars. It could be $10,000 over asking or much, much
more. By all means, follow the recommendations of a good stager. You
most likely will get a return of many thousands of dollars over what it
might cost for the staging. If you don't stage it, it may look okay but
might not have the emotional appeal that the staged homes have.
Q: What qualifications should
I look for in an agent?
A: Your agent should have lots of
experience, know your neighborhood well, and have a proven successful
track record. Lastly, you should feel very comfortable with that agent
and trust them. Check out
Finding an Excellent Agent.
Q: Do I need to interview 3 agents
like they say in the newspapers?
A: It depends completely on you and your
comfort level. It is very time consuming to interview 3 agents. They
each may want to come to your home twice. The first time to briefly see
the house and the second time to discuss an estimate of value with you
and present their marketing plan. Interviewing two agents is
probably sufficient unless you don't feel comfortable with either of
them. If you have received a strong recommendation from someone
who is very knowledgeable about real estate, you may want to interview
that agent and see if you feel satisfied with that agent without
interviewing others. If you don't feel they are right for you, then you
can interview another agent.
Q:
When is the best time to sell:
spring, summer, fall or winter?
A: The traditional best time to sell is
usually the spring. The flowers are blooming, the sun is shining and the
most buyers are usually out in the market looking for a home. The fall
can also be like a "mini" spring and can be a good market for
sellers. As we reach the holidays, many sellers take their homes off the
market. There often are buyers who look during that time so a seller
will usually have less competition. The winter can be a good market but
poor weather can cause the market to slow. In our area, the winter
can have some lovely days and the real estate market can be quite
active. However, the biggest activity of all is usually the spring.
Q: My agent says the price I want is too high.
What's wrong with trying that price for awhile?
A: You are on the verge of making a
classic mistake. In our current market, if your home is priced too high,
it may end up sitting on the market for weeks. At that point, the buyers
will begin to wonder if there is something wrong with it. You may end up
having to reduce your price over and over again in order to get it sold.
In our current market, it is to your advantage to price your home very
fairly. Doing so may create lots of interest in your home and you
might have multiple offers. With multiple
offers, the sales price will probably end up well over your asking
price.
Q: Should I have my house
inspected before I
put it on the market?
A: Yes, this will inform you about any
problems you might have with the house. Then you can decide if you want
to fix them before selling, offer a credit for their repair, or require
the buyer accept the problem. This makes the process much less stressful
for you. You know what you have and can decide how to best handle it. If
you wait until you get a buyer, then you have many fewer options
available. I would suggest a pre-sale pest inspection and a pre-sale
house inspection. Discuss this with your agent and ask for advice from
your agent.
Q: My niece is in real estate but
she lives
60 miles away. Should I list my house with her or a local agent?
A: In my
opinion, definitely list with a local agent. A
local agent has seen recent sales, knows the community well and how to
best work with the other local agents. Your niece will most likely find it difficult
to handle an out-of-the-area transaction and will probably not be as
effective as a local agent.
Q: I've talked to two
agents. Shouldn't they be
willing to reduce their commissions in order to get my listing?
A: Real estate commissions are
negotiable. However, each agent is bound by the policy of his/her
company and that agent's ability to make good business decisions. Most
excellent agents know that the agent offering the lowest commission may
or may
not be the best agent. An excellent agent knows he/she can often save
the seller many thousands of dollars in the negotiating process.
Therefore, the important issue for a seller to consider is which agent
can bring him/her the highest bottom line dollars in the end. That may
not necessarily be the agent who offers the lowest commission.
Q:
I
keep seeing ads for discount internet real estate companies.. They advertise up
to $15,000 or more
profit on your home sale because you use them. Is that a good deal?
A: Check with the discount companies and ask for
documentation showing their agents' experience and the number of sales
they have had in your area. I would suggest checking on the
experience level of many of the agents with those companies. An experienced, knowledgeable agent who works in your
community and has a proven track record there is invaluable to you as a
seller or buyer. Your "traditional" real estate agent may also save you
many thousands of dollars during a transaction. Advice on properly
preparing your home for sale can often result in homes selling way over
asking price in this market. There are often many negotiated items in a
sale transaction particularly at the end of the inspection period. A top
agent can steer through a "minefield" of pitfalls and save you
money in many problem areas. An inexperienced agent could cause
you to lose thousands of dollars in your sale. Choose your agent very
carefully.
Q: I
interviewed two agents. One said that she works with lots of relocation
buyers from all over the world. The other agent didn't seem to have as
strong a relocation connection. Is that relocation connection important
when selecting an agent to sell your home?
A: I
don't think it makes much difference. Most all companies have relocation
companies. All those agents who work with the relo companies will
show your home to those potential buyers. It doesn't matter if they
don't work for the company that you have listed with. It's unlikely that
the agent's strong relocation connection will make much difference in
the long run.
Q: I
want to sell my home. How can your service help me?
A:
I offer a free service
providing recommendations for the best local real estate agents for your
situation. I'll do some research and give you the names of several
agents to interview. They will be very experienced, knowledgeable
experts in your area and price range. Advantage to you: prescreening,
saving time, knowing you have a really top agent.
Q:
Who
are some good home stagers in our area?
A:
There
are several that were my favorites. The first is Homestyle in
Lafayette, 925-935-0971. Also, Improve to Move in Orinda, 925-254-1201.
Both companies are excellent. Call them for a consultation and they will
give you recommendations for what should be done to get ready to sell
and then will come back, if you'd like, and stage your home just before
it comes on the market. Both companies have long lists of happy sellers
and agents who attribute staging their homes to enabling them to get
higher sales prices (sometimes MUCH higher).
Q: How will an agent
determine a price for our
home?
A: There
are several tools an agent uses. First, the agent researches our
multiple listing records for past sales, pending sales and active
listings of homes that would have some similarities to your home. Next
the agent tours other homes currently on the market that might be
competitors and lastly, uses their years of experience and knowledge of
local sales to refine the price estimate. In addition, an agent may have
some other agents from their office visit the home and get those agents
individual opinions of value.
Q: Should we expect that the agents
we talk with
will do a written estimate of value?
A:
Absolutely! How else can you
see data on other homes for sale and homes that have sold that are
similar to yours? Even if you agent shows you an on-line tour of
comparable homes, I think you should also request a written copy so you
can look over the information in more detail.
Q:
I need to get $200,000 out of my house in order
to sell. How should I set the price so I'll be assured of getting
that?
A:
It sounds like you are
making a common mistake. Some sellers price their home on the basis of
how much they need to get to buy their next home. That approach
often is flawed. Your home may not be worth what you need. Find out what
your home might be worth first, then determine what you can afford to
buy rather than the other way around.
Q:
Who determines what the price of a house should
be when it's put on the market?
A:
The price is determined by
the seller of the home as a result of discussion with their agent and a
professional estimate of value given to him/her by their agent based on
market research and their experience.
Q:
Why shouldn't I just sell
my house myself? I
could save lots of money.
A:
Some sellers are successful
in doing so themselves. There are significant advantages though to using
a professional, experienced, knowledgeable agent. Your agent serves as
your (1) trusted advisor, (2) experienced
negotiator and
(3) expert facilitator. As far as the saving money question, stats from the
National Association of Realtors actually show that most sellers end up
with more money when they use a Realtor®.
The answers to these questions apply to real estate
in the state of California and to our specific area here. Laws concerning certain issues such as
agency may be different in some other states and local customs may be
different in other parts of California.